![]() Overthinking! It’s definitely a super power when you’re a product writer, because you think about every possible scenario and use case very thoroughly. I keep these hats on as much as possible, so I don’t have trouble finding the right voice and tone when I write! As a product and UX writer, what is your super power? Personally, I find it simple, helpful, and likeable. ![]() PayPal’s voice and tone has already been defined and is well-established. I’m lucky enough to work with some amazing product owners and designers who make sure I’m a part of everything right from the start! What is your method for finding Paypal brand’s voice? I start writing content once I have all this info. I then do a bit of research on competitors and identify other content touchpoints (emails, notifications etc). ![]() I need to know the customer’s needs, who they are, why we’re doing something, what problems and/or opportunities exist, and the customer journey. The first step for me is to understand the product. ![]() Tell me about your process of being as a Content Designer and a UX writer? But I think my main inspiration comes from other PayPal products and user research. I always have a look at similar products - I find it interesting to look at their layout, what wording they use. PayPal’s offices - picture by Dailyhive Where do you find inspiration for the UX writing projects you are working on? At my last job, I worked on a lot of user-centric communication projects and my mentor pulled me into product writing. At one of my previous jobs, I had to help build a private social media platform. I have a background in publishing, so I’ve always been into writing and content-related work. In one word what does microcopy mean to you?Ĭlarity. I also don’t drink coffee unless I really need to stay up. I’ve lived in Bangalore, London, and New Delhi. A secret I like to keep from most people is that I hate Nutella and peanut butter. I’m from Kerala, a tiny but beautiful state in South India. I write for some of our card products like the PayPal Cash Card and the PayPal Business Debit Mastercard. Hi everyone! I’m Anjana, and I’m a content designer at PayPal. Since 2018, over 1,000,000 students around the world have taken our courses and many of them are now working in their dream job at companies like Apple, Google, Amazon, Tesla, IBM, Shopify, Meta, Shopify, just to name a few.īy joining the Zero To Mastery Academy and putting in the work, you’ll be able to take control of your life, work in an exciting industry with infinite possibilities, and live the life you want.This time I had the opportunity to interview Anjana Menon, a senior content designer from PayPal’s product team. Along with our group of world-class instructors, I now dedicate 100% of my time teaching people just like you the exact steps (and skills) to break into the tech industry so you can have a successful, rewarding career. Or they cost $8,000+ (coding bootcamps) which is basically theft if you ask me. they're outdated, overly complicated, and don't teach the right skills. So I know there are an overwhelming number of online courses, tutorials, and books. I've learned a lot (good, bad, the ugly) over years going from working in the travel industry to teaching myself how to code to becoming a Senior Software Developer.
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